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Clean, Professional, Market-Friendly Web Design

Clean, Professional
WEB DESIGN

We design websites optimized to convert visitors into paying customers. We do this by:

  • Smart, modern, professional web design services.
  • Clear web marketing goals and objectives.
  • Clear website purposing and messaging.
  • Clear user-friendly paths and powerful calls to action.
  • Content and web marketing copy that sells.
  • Excellent web usability and user experience.
  • Fundamentals of Search Engine Optimization (SEO).

If you want to convert your visitors into customers, your entire website must provide a seamless and satisfying user experience that leads your visitor to action.

The 8-Second Rule

You have about 8 seconds to convince your website visitors that they should stay and learn more about your offerings before they leave and go to your competitor’s website.

Within these eight short critical seconds, your website must:

  • Give a clean, attractive, distinctive, and professional impression that is appropriate to the products or services you are offering.
  • Provide an upfront value proposition that clearly and succinctly tells your visitors what you can do for them and why you are better than your competitors.

Now That You've Captured Your Visitor’s Attention…

Your website must answer the following five questions:

  • Who are you? Tell your visitors who you are! They want to know that you are an established business that is a “safe” choice to buy from.
  • What do you sell? Clearly and simply tell your customers what products or services you are offering. Don't be ambiguous.
  • Who do you sell to? The more clearly you state exactly who your target audience is, the more qualified visitors you will have. This is what you want!
  • Why are you the best choice? How are you different from your competitors? What value can you provide that your competitors cannot?
  • How do I buy from you? Make it as easy as possible for your visitors to do business with you. They want to buy, what do they do next? Call you? Fill out a form? Go to your real or online store?

Your Website Must Be Easy To Use

If your visitors have to figure out how to do what they came to do, they will get frustrated and leave.

  • Your website should have clear goals. What do you want your visitor to do? Learn about your products and services? Buy your product? Download a white paper? Sign up for a newsletter? Contact you?
  • Your website must give clear calls to action. There must be easy and obvious pathways directing your visitors to do what you want them to do.
  • Your website should target a defined market. Who are your primary customers?
  • Your web content must be clear, to the point, and be enjoyable to your visitor.
  • Your web copy must be organized to be easily “scannable”. Most visitors will not take the time read your website. Instead, they will quickly scan your website looking for the information they want.
  • Your website should provide easy and obvious navigation. If your visitors can't easily find the information they are looking for or can't accomplish what they want to do, they will leave and probably never come back.
  • Your website must work correctly. If something is broken, you will lose credibility and your visitors may get annoyed and take their business elsewhere.
  • Your website must provide a clear means for your visitor to contact you.

Call us today to find out how The WEB Shanty can design a functional, appealing, and affordable website for you:

(775) 690-0612